
Heroad co-founded by veteran early-stage investors, senior finance figures, philanthropy leaders, top VCs, and execs from major financial firms & Fortune 500s. Management team, with over 10 years together, co-founded Qifu and Jiayuan Capital, managing over RMB 10b cumulatively.
Team

Ray Li
Ray is Vice Chairman of China Philanthropy Research Institute. With 12 years of experience in fund management and entrepreneurship, he co-founded Xuanwei Tech, QF Capital and Jiayuan Capital. He was listed in Forbes China's 2023 GBA ESG Entrepreneurs 30.
Notable investment cases include SHEIN, Gaotu(NYSE:GOTU), Douyu(NASDAQ: DOYU), Black Sesame Tech(HKEX: 2533), Woge(SH: 603773), Yejia, Pudu, T-Chef, Yunti, Yarbo, etc.
Founder

Haoling Zhang
Co-Founder
Social Value CMTE. Member
Haoling serves as Director of Shenzhen Xichen Public Welfare Foundation. She previously worked as Board Secretary and Director at Yejia. Haoling holds Bachelor's degree in Economics from Sophia University and was a student in Charity Management at CGPI. She was listed in Fortune China's 2023 Most Influential Businesswomen Future List.

Alan Ye
Founding Partner
Alan has 10 years of investment experience, having served as Post-Investment Director at QF Capital, Investment Director at QC Capital and Jiayuan Capital. Alan holds a Bachelor's degree in Economics from Xi'an Jiaotong University and was a student in Charity Management at CGPI.
Notable investment cases include Pudu, Spark X, Yunti, T-Chef, etc.

Jojo Zhou
Partner
Jojo has served as Senior Investment Risk Control Manager at Bosera Fund, Internal Audit Manager at Walmart China, and Senior Auditor at PwC, participating in several Hong Kong IPO cases. Jojo holds a Bachelor's in Finance from Birmingham City University and a Master's in Economics and Finance from the University of Nottingham. She is CIA certified.

Ziling Ma
Partner
Ziling has held positions including Director of IR at XPeng, Deputy General Manager at Country Garden, and Strategic Investment at Vanke. He was named No. 1 in Institutional Investor Asia's Best IRO for 3 yrs. Ziling holds dual master's degrees from the University of London and is certified by the SZSE and the UK IR Society.
Notable investments include Volant Aviation, Sharge, Aerlyte, etc.
Bonnie Wang

Partner
Social Value CMTE. Member
Bonnie has served as Head of ShenZhen Lab at Hakuhodo Group, Client Advisor and Employee Culture Ambassador at LVMH Japan, and was the first overseas employee to study in France. Bonnie holds a Master's in Brand Management from Waseda University, exchanged at ESSEC. She was a student in Charity Management at CGPI, and was named in Rongzhong Finance's 2024 Best Young Investors.
Takasu Masakazu

Partners
Mr. Takasu is a Japanese author, hardware researcher, and community operator who has long been interested in hardware innovation, the maker ecosystem, technology entrepreneurship, and Sino-Japanese industrial exchange. He previously worked at TeamLab and is currently the Head of International Business Development at Switch Science. He also serves as a co-founder of the Nico Tech Shenzhen community and a part-time lecturer at Waseda University's Graduate School of Business. Since 2018, he has been based in Shenzhen, continuously participating in Asian hardware entrepreneurship, product innovation, and industrial ecosystem development. He is the author of works such as *Prototype City: Innovation in Shenzhen and the World*, and received the 37th Masayoshi Ohira Memorial Prize Special Award.
Carson Guo

Venture Capitalist
Carson has 5 yrs of private equity investment experience, with deep insights and rich investment experience in consumer tech and robotics. He previously served as Investment Manager at Hongshisan Investment. Carson holds a Bachelor's degree in BBA from Shenzhen University.
Notable investments include Yarbo, Haivivi, Siaotuo Tech, Xn Food, Liudu Renhe, Robosen, Robotstorm, etc.
Honors

Gleason Sun
Gleason has experience in data analysis, portfolio management, equity investment, philanthropic consulting, corporate governance and business development, and served as Data Platform Operations Specialist at Temu and Program Analyst for the ABC Project. Gleason holds a Bachelor of Science in Finance from Shenzhen University and a MA in International Economics and Finance from the SAIS, Johns Hopkins University. He is FRM certified.
Analyst
Rocky Lau

Venture Capitalist
Rocky has experience in IBD, equity consulting, and private equity funds, and served as a quantitative researcher at Axiom Quant. Rocky holds a double first-class honors bachelor's degree in Finance and Engineering from the UNSW, and a joint master's degree in Financial Engineering (Machine Learning) from NTU and CMU. He is CFA, FRM, and CQF certified.
Notable investments include Robotstorm, Video Rebirth, etc.

Jing Lin
Linjing has 7 yrs of private equity fund operations experience, plus years of project management experience in listed companies and government departments, Linjing has been involved in the entire fund lifecycle (fundraising, investment, management, exit) and held an operations role at Shenzhen Baocheng Redsoil Fund. Linjing holds a Bachelor's degree in Science from Sun Yat-sen University.
Operations Director

Chris Ye
IR Director
Chris has years of experience in business operations and management. He has worked at AIA Shenzhen Branch and served as the National Director of Entrepreneurs' Organization (EO) China. He has participated in the management and planning of numerous large-scale events for EO China and EO Global. Chris holds a Master's degree in Logistics Management from Royal Melbourne Institute of Technology.

Rongzhong 2023 China's Most Promising Investment Institution

Best ESG Financial Services Institution at the Hong Kong International Finance Forum 2023

Top 20 Best Emerging Funds of 2023 by Fund of Funds Research Center

36Kr's Most Promising Early-Stage Investors of 2023

Bloomberg Green Finance China ESG50 empowers innovative institutions

Top 10 Most Influential Investment Institutions of the Year (2024 Xiangguang Award)

Top 30 Most Promising Direct Investment Funds in 2023 by Fund of Funds Research Center

Wall Street Insights "Zero Carbon Future · ESG Innovation Practice Ranking" Social Responsibility Award

Selected as a classic investment case in the "White Paper on ESG Investment Practices in Chinese Private Equity"

Member of the Entrepreneurship and Venture Capital Advisory Committee of Peking University HSBC Business School

Forbes China 2023 Greater Bay Area ESG Entrepreneurs 30
